Brodsky Orthodontics Digital Campaign

This digital campaign focuses on the emotional aspect of smiling and how you should be proud of your smile. The first Google display ad plays with the color of the word “discreetly” to show how patients can straighten their teeth without others noticing. The second display ad shares a before and after photo of a patient smiling and how much nicer their teeth look after being aligned. Finally, the Instagram reel promotes that no matter who you choose to be and your personality, you should never feel afraid to smile.