Advertising Agency
Account Management Internship
INNOCEAN USA: June 2024 - August 2024
During this internship, I worked on the Genesis Motors America and Hyundai Motors America automobile accounts as the Account Management Intern.
Genesis
On the Genesis account, I rotated across the following five teams to complete the assigned task:
Brand - Worked with campaign assets for the upcoming college football season and the Winter Signature Event. Updated dealership portal with current assets to use at their location and removed old artwork.
Performance Marketing - Completed competitor analysis reports and traffic organic and retargeting ads to their respective sites.
Social - Created and shared a for you page report and competitor analysis with the social team and updated the Genesis persona profile.
.Com - Go through the CG asset process for images on Genesis.com.
Customer Relationship Management - Dive into the numbers to support email and print marketing efforts.
Hyundai
For the Hyundai account, I oversaw the creation of the intern’s capstone project, an episodic social campaign for Hyundai's TikTok, Instagram, Facebook, and Threads accounts, as the Account Director. Some key milestones from this project include the following:
Client relationship building
Developing an insight-backed strategy and target audience development
Designing creative concepts
Internal review with INNOCEAN senior leadership
Pitching the campaign to Hyundai senior leadership
Pre-production, including budgeting, talent acquisition, and location scouting
Producing our campaign
Campaign going live on official Hyundai social media channels
The Campaign
TikTok
Threads
