Marketing Internship

Every January, the Department of Residence Life and First Year Experience begins the search for new Resident Advisors for the following academic year. This campaign included social media posts, flyers, email marketing, and digital signage. During this campaign, we received over 170 new RA applications, an increase of 42% compared to the previous year.

I created and executed the weekly RA Spotlight series to share the diverse background of Chapman’s Resident Advisors and recognize their hard work, dedication, and impact on their residents. This series highlighted a different RA each week who was nominated by their residents and shared more about each RA’s hobbies and campus involvement.

Chapman has many hidden gems around campus and resources that first-year students need to be more familiar with. I created and executed a weekly “Did You Know?” series where we would post a resource that would be helpful for students and their families. Some examples included free EV charging, where to park to avoid a parking ticket, how to check the Caf menu, Amazon locker locations on campus, and more.

Chapman Court is Chapman University’s newest apartment building for undergraduate students. These two posts were used on Instagram and Facebook to tease and welcome the latest addition to Chapman’s housing options. I used Adobe Photoshop to create these posts, which received over 2.5 times the level of engagement compared to previous posts on Chapman’s Residence Life and First Year Experience Instagram and Facebook pages.

To increase the number of students selecting Chapman Court as their living assignment, we held tours so students could view the different room layouts in person. To build interest in taking a Chapman Court Tour, I proposed blurring out the background to create a sense of mystery and excitement.

The 2024 apply to be an RA campaign was more successful than the previous year’s. This year, we added a long-form Instagram video to the campaign. In this video, I interview current Residence Life staff and the Dean of Students. This campaign garnered another University record with over 250 new RA applicants, an increase of 33% compared to last year.

The 2024 Panther Housing Selection campaign focused on promoting Chapman Court. On every promotional material, an image of Chapman Court was front and center. This campaign included flyers, digital signage, email marketing, and social media posts. By the end of the semester, over 88% of beds were selected for the following academic year.

During finals week each May, Chapman’s Residence Life and First Year Experience partners with Chapman’s Food Services to host a Caf item amnesty program for returning any stolen Caf items. Using a Western Wanted flyer as inspiration, I designed the following social media post on Adobe InDesign to promote the program. This design was used as print flyers posted throughout the Chapman community and by the red amnesty bins.

With the popular “What’s up, brother?” trend among college students in full swing, I created the following social media post to promote 24-hour quiet hours during finals week. This post was also used as a print flyer throughout Chapman dorms during finals week.