For the Hyundai account, I oversaw the creation of the intern’s capstone project, an episodic social campaign for Hyundai's TikTok, Instagram, Facebook, and Threads accounts, as the Account Director. Some key milestones from this project include the following:

• Client relationship building

• Developing an insight-backed strategy and target audience development

• Designing creative concepts

• Internal review with INNOCEAN senior leadership

• Pitching the campaign to Hyundai senior leadership

• Pre-production, including budgeting, talent acquisition, and location scouting

• Producing our campaign

• Campaign going live on official Hyundai social media channels