LEGO Design Strategy Campaign
Step 1: Logo Redesign
My inspiration for this logo stems from the iconic studs on LEGO bricks. I used this as a graphic element within the logo and throughout the campaign.
Step 2: Website Rebuild
This step of the project required me to design a website from scratch. I continued the stud graphic element in the navigation panel to build repetition.
Step 3: Print Ad Campaign
LEGO was my childhood favorite toy because I could use my imagination to build anything. I loved building my own creations because I saw them as a puzzle as I reverse-engineered my dreams into reality. To capitalize on the feeling of being able to make whatever you want, I created these three print ads.
Step 4: Display Ad Campaign
These three display ads are extensions of the campaign.
Step 5: eNewsletter
LEGO offers more than just sets, so I used the eNewsletter to promote other areas of their brand, including merchandise, amusement parks, and video games.