This project was from my Principles of Advertising class during the Spring 2023 semester. My team partner and I were tasked with creating three billboard ads for a client of our choice. We chose See’s Candies as our client because they now deliver their delicious candies right to your door with same-day delivery. After conducting some primary research, we discovered that our target audience was unaware of their delivery option. So, we created the following billboards with minimal text and eye-catching visuals to grab the attention of anyone driving by.