Chapman Court is Chapman University’s newest apartment building for undergraduate students. These two posts were used on Instagram and Facebook to tease and welcome the latest addition to Chapman’s housing options. I used Adobe Photoshop to create these posts, which received over 2.5 times the level of engagement compared to previous posts on Chapman’s Residence Life and First Year Experience Instagram and Facebook pages.

To increase the number of students selecting Chapman Court as their living assignment, we held tours so students could view the different room layouts in person. To build interest in taking a Chapman Court Tour, I proposed blurring out the background to create a sense of mystery and excitement.

The 2024 Panther Housing Selection campaign focused on promoting Chapman Court. On every promotional material, an image of Chapman Court was front and center. This campaign included flyers, digital signage, email marketing, and social media posts. By the end of the semester, over 88% of beds were selected for the following academic year.